What is creativity?
It is new, old, simple, complex, strange, bizarre, normal, big, small, genius, obvious……creativity is everything.
Creativity is essential for progress in any thing you can think of and can manifest itself in a solution to a problem, a random idea or anything that would get someone thinking.
Creativity can be both helped and hindered by technical constraints. If the constraints are introduced mid way through the creative process the thought gone into the idea up to that point may need to be altered to fit the constraints in the event that the idea doesn’t already fit to them. This can result in the idea becoming completely unreasonable. On the other hand the addition of constraints both before and during the creative process can cause an even more creative idea to occur.
Everyone is capable of being creative but it’s easier for those who have nurtured their creativity to come up with creative ideas on a regular basis rather than just every now and again when the right inspiration happens to pop up at the right time.
“Creativity without craft is like fuel without an engine - it burns wildly but accomplishes little...”
I believe this statement to be one hundred percent correct. Being creative without being able to express that creativity will only result in frustration.
There is a video of an excellent speech on creativity and how it needs to be focused on more in education here (http://www.ted.com/tedtalks/tedtalksplayer.cfm?key=ken_robinson&flashEnabled=1)
In games creativity can manifest in any aspect of the game be it programming, art or gameplay related. It could be something so small that you barely notice it unless you know what to look for or it could be so big that the game is marketed on the idea itself.
Everyone working on the game can “do” creativity if given the opportunity although I suspect that the higher up the chain of command you are the more opportunity you have to be creative.
Creativity can look like anything and doesn’t even have to be visible although in that case its effects will be. In games it could be a new way of making something look or behave, it could be a something completely original that’s never been seen before or it could be a new way to interact with the game or something in the game.
In my opinion high levels of creativity can be found in games like the Final Fantasies, Doom, Halo, Black and White and practically any best selling game franchise although not just limited to them.
The bottom line is that creativity is a big part of games design and production. Without it all the games being produced would all be mediocre and similar and the games industry would grind to a halt or at least slow to a crawl as opposed to its current behaviour which is to advance with leaps and bounds.